The pickup market is splitting in two. At one end, full-size trucks keep adding power and price. At the other, a genuinely cheap segment is forming for the first time in decades, led by electric startups and Japanese compacts. Both halves are covered here.

Quick answer: The cheapest new pickups heading to market are the Slate electric truck at a leaked 24,950 dollars and a Toyota Ford Maverick rival expected around 30,000 dollars for 2027. At the other extreme, the 2027 Ram Rumble Bee with the Direct Connection supercharger kit crosses 900 horsepower.

Affordable and electric pickups

This is the part of the market actually worth watching. For thirty years the answer to wanting a cheap new truck was to buy a used one.

Full-size trucks

Ford, Ram, Chevrolet and GMC, where the margins are and where most of the engineering money goes.

Global and mid-size trucks

Segments that barely register in the US but dominate Australia, Southeast Asia and South America.

Off-road trucks and everything else

Trims built around tyres, suspension and approach angles rather than horsepower.

Common questions

What is the cheapest new pickup truck coming?

Slate Auto’s electric pickup, built in Warsaw, Indiana, with a leaked starting price of 24,950 dollars. A Toyota compact pickup aimed at the Ford Maverick is expected for fall 2027 at around 30,000 dollars.

Is the V8 disappearing from full-size trucks?

Not yet, and the direction is not one-way. Ford added the 5.0-liter V8 back to King Ranch and Platinum F-150 trims for 2027, and GM is investing 830 million dollars to expand Gen 6 V8 production.

Which pickups are sold outside the United States only?

The Toyota Hilux, Nissan Navara, Kia Tasman and Ford Ranger Super Duty are built for markets where mid-size trucks dominate. Ford has confirmed the Ranger Super Duty and Ranger PHEV will not come to the US.