- The electric Highlander arrives in 2026, signaling Toyota’s serious EV commitment.
- A three-row electric SUV and sedan will expand Toyota’s EV portfolio by 2028.
- Hybrids and trucks remain central to Toyota’s strategy, with updates planned through 2028.
Toyota is making a bold move into electric vehicles (EVs) after a slower start. The automaker’s North American lineup will see major changes by 2028, including an all-electric Highlander, refreshed hybrids, and new SUVs. With the bZ4X as its first EV, Toyota now aims to convert popular models like the Highlander into EVs to catch up with competitors.
Highlander Goes Electric: What We Know
The next-generation Highlander will ditch hybrid options for a fully electric version, expected by early 2026. Sales of the current Highlander dropped over 50% in 2025, while the larger Grand Highlander gained traction. Toyota may reveal the electric Highlander later this year, though it’s unclear if it will use a new EV platform or the existing TNGA-K architecture.
Key details:
- Targets North America, with a China-bound range-extender variant also confirmed.
- No hybrid version planned, marking a sharp pivot to EVs.
- Could debut in late 2025 with a 2026 release.
More Electric SUVs in the Pipeline
Toyota isn’t stopping with the Highlander. A three-row electric SUV, inspired by the 2021 bZ5X concept, is back on track after delays. Production starts in 2028 at Toyota’s Kentucky plant. This SUV will rival the Grand Highlander in size but with a higher price tag, likely competing with models like the Tesla Model X.
Sedans Stay Strong Despite Market Trends
While SUVs dominate, Toyota remains committed to sedans. An electric sedan, possibly modeled after the China-market bZ7, could arrive by 2027. It may match the Tesla Model S in size and pricing. Current sedans like the Camry and Corolla will see updates, with the Camry’s next redesign due in 2028 and the Corolla’s next generation coming soon.
Trucks and Off-Road Updates
Toyota’s truck lineup will also evolve:
- Tundra and Sequoia: Updates expected by 2026–2027.
- Tacoma: A facelift is likely in 2027 after its recent redesign.
- Compact pickup: Rumored to join the lineup, though details are scarce.
Notably, Toyota shelved plans for an electric sports car, citing uncertain market conditions. CEO Akio Toyoda confirmed no EV additions to the GR performance line soon.
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Why Toyota’s EV Push Matters
Toyota’s strategy focuses on converting proven sellers like the Highlander into EVs rather than betting only on new models. This approach leverages brand loyalty while addressing past criticism for slow EV adoption. With hybrids still a priority, Toyota aims to balance its lineup between electric and hybrid options.
Toyota’s electrification plan is a calculated shift, not a rushed overhaul. By focusing on trusted nameplates and a mix of hybrid and electric options, the automaker aims to stay competitive in a changing market.
